Childhood, Inc. · Interactive data storytelling

The business of childhood.

I mapped the revenue and rights behind familiar franchises, with comparisons, a daily guessing game and sources for the figures.

Explore the working demo

Childhood, Inc. interactive atlas plotting franchise revenue against the year each franchise began

September 2026 snapshot. Revenue estimates include sources, dates and confidence.

The problem

Revenue estimates, ownership claims and reporting periods rarely line up cleanly. A striking chart still needs to show what its numbers mean.

What I built

I put source records into a consistent format, kept their dates and confidence levels, and tracked rights separately from revenue. Readers can explore the data through an atlas, comparisons and a game.

The result

An independent public data experience with 99 franchise files, source details and interactions that make the dataset worth exploring.

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